You now understand how Google Ads performs. And you are aware of the top factors for why running Google Ads is worthwhile. Now is the moment to profit from it, so sign up for a free Google Ads account and get going.
This post will guide you through the setup process. It will assist you in choosing between Google Ads and Smart Campaigns. It highlights the crucial setup considerations that most people overlook and obstruct their growth and advertising potential.
Smart campaigns vs Google Ads?
When trying to register for a new Google Ads account, you’ll notice that you can continue to create your Smart Campaigns account or switch to Expert Mode (Google Ads).
It is what? What distinguishes it from Google Ads?
A simpler, automated version of Google Ads called Smart Campaigns does most of the work for you. It’s only accessible to neighbourhood companies with physical locations or an online store.
You can’t utilise Smart Campaigns if you don’t have a physical store or an internet business. Things may quickly become tricky when using Google Ads. It is complex and has several parts with various metrics, reports, and other information. Managing a week might take a lot of time.
The people that benefit most from Smart Campaigns are those who are:
- New to PPC advertising
- Time or resource-constrained
- Having stores and wish to increase their income easily
But watch out: It’s really easy to use Smart Campaigns. Your sales will probably reach a particular threshold over time, and there won’t be much potential for performance improvement.
Smart Campaigns lack many of the capabilities that Google Ads offers to help you enhance your account. Smart Campaign is a terrific place to start if you are completely new to paid search or have limited time. But eventually, you’ll probably conclude that you need to upgrade to the complete Google Ads experience.
According to most PPC advertisers who have utilised both, Google Ads is far more successful than Smart Campaigns.
Small businesses may benefit greatly from Smart Campaigns. Smart Campaigns will be a lifesaver if you manage a small business with just a few (or even no) staff and yourself!
Google handles the majority of the work, so you may make some fantastic sales without giving up your “spare time.”
Steps for maximising results through Google Ads account:
You must register for a Google Account to sign up for Ads advertising. Simply go to ads.google.com and sign in there. What will your major advertising aim be asked of you after joining in? Select “Switch to Expert Mode” at the bottom for the sake of this tutorial and create a Google Ads account.
You will then be requested to start a campaign. You can build a drive, but I advise delaying until you are comfortable with the interface. You will then be asked to verify your company details. Because you cannot edit this information in the future, it must be accurate.
You may now browse your new account after that!
One thing to remember is that the previous interface offered us a few important things to think about, including;
- selecting a budget
- Developing your ads
- choosing keywords that may help prospective clients find your adverts
- entering your payment details
The new UI, however, takes you directly to the home page of your account. Even though the above is still required, the prompts are not similar.
You will need to research before starting your first Campaign to prevent having to go back and redo the setup. You should address the account structure after choosing keywords as the first two areas to focus on.
Creating a First PPC Keyword List:
A pay-per-click campaign’s cornerstone is keyword research. The keywords your consumers might use to search for your good or service are known as keywords. Customers who enter a keyword for which you are bidding will see an ad.
It would help if you focused on a few crucial areas when you start to expand your keyword portfolio:
- Website of the company:
A website is usually rife with key terms and phrases that characterise your company. Examining the website layout will also help you spot any key themes and can influence how your campaigns are organised.
2. Tools for keyword research:
We advise using these resources to supplement the primary list you downloaded from the website. Most tools will also provide information on volume, competition, and suggested beginning bids. You may also find keyword variants and synonyms with the aid of these tools. There are several tools at your disposal to conduct research. You may find a complete list of research resources on our page on PPC Hero.
3. Think like your client:
Step back and imagine yourself in their position. What would a search engine user input to find your goods or service? People are frequently looking for an issue for which you have an answer.
4. Remember brand terms:
It might seem apparent, but it has value to appear for your branded keywords in both sponsored and organic search results.