There’s no denying SEO’s importance, particularly if you’re a startup with a tight budget for marketing. SEO Myths has the potential to popularise your company and extend the reach of your brand beyond geographical boundaries.
The fact that SEO is constantly evolving has led to a lot of misunderstandings regarding the practice. In this blog, we’ll clear up the most frequent SEO myths we encounter regarding the “correct” method of SEO or the significance of particular ranking indicators.
5 Most Common SEO Myths that you should know:
As an entrepreneur, you’re constantly trying to find ways to make your company better. But are you unintentionally hurting your SEO efforts by spreading widespread misconceptions about SEO?
Here are the top 5 misconceptions you should reject if you want your website to perform better.
Myth No.1: You can Adjust your SEO and leave it alone.
This widespread refrain is untrue. Maintaining fresh material and updating it frequently is one of the fundamental principles of SEO. Since providing consumers with timely, relevant, and valuable information is one of the key aims of search engines, new content is always preferred. Consequently, failing to update the material or graphics on your website might result in poorer rankings! Your backlinks to other websites can begin to fade due to “link rot”. In the interim, rivals with frequently updated websites may outrank you and gain higher ranks.
Luckily, you can fix this quickly. You may verify your backlinks, which Google Search Console refers to as “external links,” to determine whether they no longer refer to your website and fix them. You may also decide on a plan for regularly updating your material with your team. Refresh sites where visitors anticipate seeing updated content, such as your seasonal services. However, if it isn’t broken, don’t fix it; sites that discuss timeless material, like “4 Types of Book Binding,” don’t need to be updated frequently.
Myth No. 2: Use a longer format to achieve higher rankings
According to Google’s John Mueller, a common misconception is that lengthier content will automatically improve your results. However, this isn’t always the case. Although some research has shown that sites with more words may rank higher, no evidence supports this claim.
Not the word count but the relevance of your content is the most crucial statistic. It is similar to asking your instructor how lengthy your paper should be in school. “As long as it has to be,” is the reply. Make sure it satisfies the consumers’ requirements, wishes, and queries. So, if you’re taking notes, pay attention to the quality rather than the number of your words.
MYTH No. 3: Keyword research is not a priority
We disagree. You ought to be concerned about keyword research! Or at least approach it strategically. Rankings can improve using keywords. Each site can rank highly for hundreds (or even thousands) of keywords. Even though the top page typically receives the most overall search traffic, just 49% of the time and the second page receives it 22% of the time. According to studies, a keyword’s popularity strongly correlates to your site’s organic traffic, proving that total traffic is still significant. Since you’re utilising your visitors’ words and concepts to optimise your website, studying and employing keywords may also assist you in designing it so that it is more relevant to them.
MYTH N0. 4: Search engines do not include pay-per-click (PPC) in their analysis
This is a challenging one. It is accurate to say that paying for Google advertisements does not necessarily result in higher ranks. However, increasing your backlinks is one indirect approach to improving your ranks. One way to achieve this is by implementing a PPC campaign. Since these efforts successfully raise your rankings to the top, you’re getting prime real estate. Your website will probably receive more visitors; other websites will likely connect if they like what they see. This positions you for improved rankings.
Myth No. 5: Google bases its rankings on information from Google Analytics.
Nope! Thankfully, Google has rejected this. Occasionally, site owners obsess over their analytics since they fear worsening bounce rates or decreasing time on the page may harm their rankings. This is untrue. There is no effective method for Google to use this data. A site owner might filter it to make the site appear to operate better than it was. Additionally, it’s all relative; a shorter time spent on a page may be perfectly acceptable for one that provides readers with just the necessary information. There are too many analytic variables to create a coherent image in this context.
Our SEO specialists are available to assist you. Do you want to discover how to dominate the rankings? Dial us. We have already been there and are working very hard to stay there.