Are you a business owner seeking to begin PPC (Pay Per Click) advertising on Google? Or maybe you’re an established business wanting to switch PPC managers since your advertising isn’t yielding results right away?
You should know how long this effective ad channel takes to operate before you start. Here’s what to anticipate: A successful Google ad campaign will turn into a powerful campaign after at least three months of growth. To optimise your google ad campaign, you have to consider a few things in your mind before the actual process.
The ideal time to run Google Ads:
The optimal time to run Google Ads might have an answer that is as distinctive as your company. Are Saturday or Monday visitors to your website more active? When is the best time of day for folks to sign up as volunteers? Do most of your donations take place during the week or on the weekends? All of these queries may be resolved using fairly straightforward Google Analytics data.
Google Analytics time of day report may help you determine when your site receives the most visitors and, more crucially, when those visitors are most likely to convert. You may maximise your Google Ad Grant for organisational effectiveness. You must know when your audience is engaged and most likely to take significant actions on the site. Such as signing up as a volunteer or making a gift. It’s a valuable tool for figuring out when to give your Google Ads priority.
How to Find the Time of Day Report:
Finding out which days and times your site receives the most traffic is simple with the help of Google Analytics. We can view a heat map of our site’s busiest times on the home page.
Setting up a custom time and day report in Google Analytics (we’ve already taken care of the template for you) is the ideal approach. It helps to delve deeper into your traffic patterns for the days in the week and the hours in the day. Once you’ve obtained these customised reports, it will be simple to analyse how your traffic changes during the day. It also determines the most effective times and days to run Google Ads based on this information.
Incorporating these data into your Google Ads schedule and plan is one of the most significant benefits of understanding when your audience is attentive and prepared to act.
How to choose the ideal period for Google Ads; Benefits of custom Ad schedule
Schedule advertisements for hours or days of the week when your audience is most engaged and likely to convert. It helps you optimise your Google Ads account for the time of day (or day of the week). A personalised ad schedule has the following advantages:
Distribute your daily grant budget equally:
Navigate to Acquisition » Google Ads » in Google Analytics. See what time of day you are now using your Ad Grant funds. This can also show you how “maxed” your account is (i.e. if you efficiently use up your grant each day or frequently finish just in time). If your Ad Grant budget is at its maximum, you’ll probably see something like this:
Your grant is being used equally throughout the day, peaking during peak internet activity, and running out of money just before midnight. You will see something similar if your account is maxed out.
When your budget runs out in the middle of the day, your Google Ads spending begins to decline. You can lose out on vital traffic by looking for relevant phrases later in the day if your Ad Grant account uses up all of its funding early in the day.
To avoid wasting your Ad Grant funds, create a unique ad schedule to reserve funding to prevent wasting your Ad Grant funds. Only display your advertisements during times of high interest or high conversion.
Target hours with a high search volume:
Imagine that you represent a group like Greater Than AIDS and that your goal is to enlighten people who are looking for information about HIV. We can observe from Google Trends that the number of searches for “HIV” increases daily at about 11 p.m.
You’re missing out on your audience’s peak interest if you’re out of money at two o’clock! You may better understand when individuals are looking for subjects and concerns connected to your organisation’s goal using Google Trends or similar keyword research tools. Then you can arrange your advertising efforts appropriately.
Last Words:
In conclusion, scheduling your Google Ads campaigns when your audience is most active may seem apparent. Yet, many businesses fail to use this optimisation strategy. Use personalised ad schedules to increase the likelihood of site visitors becoming volunteers, contributors, or advocates and translate your online successes into real-world effects.