2022 is the year of taking risks in marketing. Your marketing team should be prepared to take on new approaches and think about their work from different perspectives. The abundance of innovative and exciting digital marketing initiatives can provide a wide range of directions to the direction of your marketing efforts. It’s all about creating an effective plan for your company. In the beginning, here are the five most popular trends we’ll cover:
- Video Marketing
- Content is still the king.
- Making use of data power of data
- Social media content
- Personalisation
- Video Marketing
Videos for marketing are widely regarded as the new frontier for marketing activities. Our research found that 26% of respondents plan to improve their in-house video abilities, responding to how effective video is. Furthermore, Google reports that YouTube has more users aged 18-49 than all the cable networks. Photos and video posts also have more interest than posts that use only text.
Integrating video into your business strategy shouldn’t be considered an afterthought by any business. It is a fantastic way for you to connect with a larger audience and increase trust. It assists customers in understanding and experiencing your brand and makes it more human.
- Content is still the king.
The demand for content has increased over the past 12 months. The use of content marketing is the foundation of a successful strategy that allows companies to connect directly with their clients. A well-crafted content creates the credibility of any company. Regularly supplying quality, well-studied and pertinent content provides new customers with the experience you offer and your credibility. A compelling narrative helps create a brand with which others would like to interact through whatever media or channels you decide to utilise.
- Making use of data power of data
36% of the respondents in our study confirmed that they were developing their data-driven analytics strategy to produce more personalised content. Data is among the most valuable and important assets any business has, and making the most of it is essential to create a strong marketing strategy. Having data as well as analytics and technology experts within the company is a wise choice because, if you are able to understand your customers’ business more thoroughly, you will have the opportunity to contemplate what your marketing and communication with consumers ought to be like.
Additionally, using your data’s power can help you get a clearer image of your clients and their habits. This lets you tailor your digital marketing actions more specifically.
- Social Media Content
The sales pitch for social media is a thing of the past. It is now more critical than marketing must look at social media content with a narrative-driven approach to draw customers and boost engagement on the most well-known social media channels in 2022. Social media is yet another area in which you need to consider the quality of your video and visual content. Quality images should be integral to your plan, especially LinkedIn and Instagram. You must improve each social media strategy aspect to stand out from the crowd. It’s not enough to post occasional updates or things whenever you want. Creating an organised schedule as carefully thought-out and planned as the other elements in your internet marketing strategy is essential. Additionally, a planned strategy is much easier to implement and manage than random posting.
- Personalisation
What drives all developments in digital marketing is the commitment and progress toward personalisation. Increasing your message’s reach to the maximum number of people possible isn’t feasible in 2022. Customising your marketing campaigns can result in more interaction, create conversations and draw new customers. To make your personalisation a reality for your marketing campaigns, it is essential to take advantage of data and analysis and recognise the importance of design. Your personalised marketing campaigns should be consistent in your branding and procedures, which applies to your advertising. Our innovative platform for managing creatives lets you quickly develop real-time updates for your consistent advertisements and campaigns.
Dominate Digital Marketing in 2022
In the end, marketing in 2022 may involve taking things in a completely different direction that is different from the usual. It could include introducing videos and visuals and focusing on personalisation at every contact point. Learn more about how marketing companies are already doing this, and then plan to take the next step through our blogs on StarLink Global!