Email is a crucial component of every marketing strategy. It is a quick and straightforward approach to connecting with your audience. It’s also a successful method for creating innovative and persuasive campaigns to engage your contacts at every stage of the buying process. So, it makes sense that more than half of marketers claim that their emails generate the highest return on investment.
Designing and constructing the ideal campaign may be challenging and downright irritating. Email and the web both use HTML and CSS, but there are significant differences between the both. You may more successfully build unique experiences for your consumers if you know the current email-client landscape and the differences between email design and web design.
This article will discuss the difference between HTML and CSS in email design.
What exactly is HTML?
“Hyper Text Markup Language,” or HTML, is an abbreviation for the programming language used to build websites and web-based software. It has a loose syntax and is easy to use. Almost every website already uses it, and every browser supports it. Coding is simple to learn. It doesn’t need a license and is free to use.
Simply put, hypertext is “Text within Text.” A text that contains links is hypertext. We click on a hypertext link each time it directs us to a new web page. Using HyperText, you can connect two or more web pages (HTML documents).
Applying layout and formatting standards to a text document requires using a markup language, a computer language. The text becomes more dynamic and interactive thanks to
markup language. It can convert text into graphics, tables, links, and other formats.
Features of HTML
- The language is not case-sensitive because it is one of the easiest to design and develop a website.
- HTML is not exclusive to any operating system, like Android OS or iOS, to preserve the language useable on any platform; instead, HTML can operate on almost every OS.
- The fundamental component of HTML is a tree structure. This enables a root HTML tag to continue functioning as an element while allowing for adding child elements, such as the head and body tags, at any point in the structure.
- Any browser, including Firefox, Chrome, and Internet Explorer, can utilise the display information that HTML tags carry.
What exactly is CSS?
Cascading Style Sheets, or CSS, essentially serve as a design manual for your HTML code. It explains how HTML elements will align and display on the website, including the colour, headers, tables, images, etc.
Fundamentally, CSS was designed to simplify things for web developers. All of these design components, aside from a simple layout, may be found in a single.css file rather than having to be manually included as separate directives for fonts, colours, or other elements. A designer would only need to update one file to make modifications across the board for a website.
Features of CSS
- CSS assists in separating the design from the content, which is essential for website design. This promotes improved readability, programming flexibility, and accessibility.
- HTML documents incorporate CSS files, which leads to:
- Internal CSS—used as a style tag inside the head tag. This has the benefit of allowing for the styling of three or four elements.
- External CSS—this technique adds an external CSS file that is included in the HTML file’s head tag using the link> tag.
- Inline CSS – This technique is more effective because it allows you to define properties for a single tag, such as the style attribute, within any tag.
- Multiple selectors can be used to reach each element or group.
- For instance, the universal selector (*) and ID selector (#).
- Styling is used to specify the font size for H1 in 24px or the default 32px and is defined as key-value pairs.
Key Factors by Which HTML and CSS Differ
Here are some critical distinctions between HTML and CSS in email design.
Since HTML is a markup language
used to determine the structure or organisation of web pages, CSS sheets cannot
employ the same format or syntax. However, CSS is not dependent on HTML and may
be used with various XML-based markup languages.
The implementation of HTML defines the structure and organisation of web pages. On the other hand, CSS is only relevant to the design and presentation regarding implementation.
HTML uses tags to organise content and other web page components. CSS, in contrast, declares block statement syntax using only selectors.
By specifying the colour, font, size, background colour, font type, and other similar features, HTML is primarily used to place the primary or fundamental content to display on a web page. When using CSS, the strategy is to pinpoint the precise location of the information about the layout, web page design, page style format, and other features.
The vast community of supporters who focus on creating various web page formats and revised approaches has been the main driver of HTML’s expansion and status as the industry standard in online development. Undoubtedly, CSS has a robust community of support and assistance to ensure continuous online design advances.
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