Tracking SEO metrics is critical to ensure the performance of your website. After all, you want to be sure that your investment in an SEO strategy will generate benefits worth the time and money spent developing and maintaining it.
It provides critical information about how your organic search strategy performs, whether you focus on ranks, traffic, engagement, leads, sales, revenue, or Authority.
Additionally, SEO metrics are essential data points that we can use to develop new strategies or enhance existing ones. However, how do you choose which metrics to use? After all, Google Analytics and SEO tools provide thousands of data points.
We’ll show you the top SEO metrics to track in this post.
What is SEO Metric?
You’ve probably read the word “metric” nearly a dozen times on this page. Therefore, it’s essential that you fully comprehend what this implies in the context of SEO before proceeding.
A metric is a quantitative way to express a particular piece of data. There is little room for misunderstanding because it is precise, simple, and unambiguous. When you base your reporting on metrics, you concentrate on measurable, concrete success indicators.
The results are entirely based on simple-to-measure data points, even though it can occasionally be challenging to pinpoint precisely which strategies are responsible for your results if your SEO approach is complex.
The importance of SEO metrics:
They say that if you can’t measure it, you can’t manage it. With thorough tracking, you will find opportunities to boost your organic search traffic and earnings. Threats to your current traffic and business could slip under your digital marketing radar at the same time. Additionally, many relevant measures for SEO assess overall marketing performance.
Google updates its algorithm frequently, and SEO is constantly evolving. To make sure that your site is stable, effectively optimised, and bringing in revenue, it is essential that you consistently monitor important SEO metrics.
Top SEO metrics to track:
Let’s examine the 15 key SEO metrics you need to monitor regularly.
Organic traffic is one of the most crucial SEO metrics for gauging the success of SEO. This is because this metric covers all visitors your site receives entirely from organic search.
Consequently, while focusing on organic traffic is a better approach to assessing the direct impact of your SEO strategy, your overall traffic stats can still offer you a general picture of how well your site is performing.
Since one of the primary goals of any SEO plan is to enhance your visibility in search results for keywords associated with your sector and business, it stands to reason that if you’re succeeding, the number of visitors you attract from search results should increase steadily.
This SEO metrics, which show how your SEO approach has affected your business’ most crucial objectives, such as leads and sales, may be the most critical for determining your total performance.
The best way to access this data is to use Google Analytics to create custom goals. Everything else that denotes a significant activity for your organisation can be a goal, including online purchases, lead form submissions, email newsletter signups, and more.
Once you know how many of your visitors are engaging in each activity, you can easily track their frequency, enabling your business to move significantly closer to its objectives.
This measure is relatively simple to understand. Naturally, you would want to keep track of how your ranks for such keywords change as you attempt to improve your site’s rankings for those crucial to your company.
You can perform this manually for some of your most important keywords. After all, a quick Google search for those phrases will make it clear where you stand.
Time Spent on Page
It would help if you watched specific SEO metrics, such as keyword rankings, to determine how likely you will drive traffic to your website. Another metric you can provide with conversions is time spent on a page. In general, people are more likely to find a page’s content useful and engaging if they spend an average of more time on it.
You can access this information by going to Google Analytics, choosing behaviour> Site Content > All Pages, and then looking at the Avg. Time on Page column. You may view that metric for each page on your site after choosing the Organic Traffic section. To determine which pages are lagging and need improvement, you can compare each to your site’s average or industry-specific bookmarks.
Click-Through Rate (CTR)
People must understand the importance of configuring each page’s meta titles and descriptions. You can examine the significance of the click-through rate SEO matrics each of your pages receives from organic search results.
For instance, you can have a very poor CTR if the titles and descriptions of all your pages are duplicated, excessively long, or not optimised for the primary term the page targets. Even if your page has a good ranking, that will impact how much traffic it receives.
Under Search Traffic > Analytics in Google Search Console, you can view your organic CTR by page. To display and rank your results from low to high, select the measure Avg CTR. Search for pages with a high impression count and a decent PageRank but a low CTR. It would help if you made the necessary adjustments to those pages.
The Domain Authority of your website is your most excellent option if you’re looking for a reliable overall method to evaluate your SEO performance in one metric. When determining its ranking on a particular search, it considers several SEO metrics that search engines use.
A high Domain Authority rating generally positively impacts your website’s organic rankings, traffic, conversion rates, etc. Your Domain Authority should rise as a result of any effective SEO effort that helps to create backlinks, enhance keyword rankings, and so forth.
You will be able to evaluate the success or failure of your strategies with accuracy if you use these strategies to track the performance of your SEO metrics. Additionally, you can discover areas to improve for your upcoming campaign and ways to hone your approach to consistently make a slight but steady improvement over time. For more Seo tips & tricks, follow the guided articles of StarLink Global.