It is one thing to succeed in a single PPC campaign, but it is quite another to generate results repeatedly. The difference between a beginner and a skilled search engine marketer is their ability to develop campaigns that yield results regularly.
While PPC is simple to implement, it requires organisation and preparation, so today, you’ll learn all you need to know about assembling a successful campaign.
To get consistent outcomes, you must adhere to a systematic procedure covering the same three fundamental processes—research, implementation, and optimisation.
Road map to create a successful PPC campaign:
When starting a new campaign, use the following checklist:
Business Goals Research:
You need to know what the company wants to accomplish by conducting a PPC campaign before you even think about who your target market is or what keywords you want to target.
A PPC campaign is pointless without a fundamental business objective against which to gauge performance. The following are some crucial inquiries you should pose to yourself and the principal parties engaged in the business:
- What objectives should the PPC campaign achieve?
- What should website visitors do to achieve their goals?
- How much does each activity cost the company?
You may start creating a campaign important to the business and producing quantifiable outcomes by understanding a few common business goals like the ones mentioned above.
Target Audience: Research
Establishing your target demographic is a crucial first step in developing the basic plan for your PPC campaign. Answering questions about your target market can frequently produce more general insights that may be used for all of your efforts.
You should respond to the following questions before using your keyword tool and creating keyword lists:
- Who is the audience for this campaign?
- Where do my ideal clients call home?
- Why would my target market require this good or service?
- What state of mind do my consumers have?
Before you get into more detailed keyword research, addressing some of these issues will help you improve your contacts with potential customers and target advertisements, landing pages, and other aspects so that they specifically target your audience.
Research: Keyword Research
You learnt how to use the Google Keyword Tool earlier to find keywords associated with particular keywords and choose pertinent terms to target. You can now utilise the same tool to create keyword lists by following the same procedure and keeping your target audience in mind.
Consider your users’ perspectives. Consider the search phrases you would enter if you wanted to buy anything from your advertising website. Sort these keywords into logical groupings or ad groups, and assign each group a subject, issue, or item relevant to the company’s offering and the demands of its target market.
Campaign Structure: Implementation
After identifying lists of keywords pertinent to your target market, you must rationally organise your campaign around these topics. Organise your keyword list into distinct ad groups, working with no more than five to ten keywords at once, and complete the campaign structure.
There is no such thing as having too many ad groups. Thus, you do not need to adhere to a certain minimum or maximum number. The intricacy of your website, the number of offerings, and the people your campaign is aimed at will all have a significant impact on this.
Ad copy implementation:
Now that your campaign structure has been established around the topics and goods that make the most sense, each ad group contains pertinent keywords. It’s time to start creating advertisements relevant to your landing pages and those lists of keywords.
By emphasising its unique value proposition, you must explain to potential customers how each subject or product differs from the competitors through your copywriting. Write out a value proposition or a distinguishing feature that will be the focus of each ad group & target page on your website.
Implementation: Creation of a landing page
Ideally, you’ll be marketing a well-organised, user-friendly website with unique material of the highest calibre. This will make it simple for the customers you acquire through PPC marketing to shop or use the website.
Unfortunately, you’re not always in the best circumstances, and occasionally you’ll need to make changes to the landing page to provide your clients with the best results. Ensure the page title, and HTML header elements contain the primary keywords you’re targeting for every ad group.
Putting into Practice: Campaign Settings
You’re almost ready to begin your campaign now that you have a solid plan, text, and a well-designed landing page. To run your campaign effectively, Google will need several particular parameters from you when you do this. Most concerns about your campaign settings should have already been addressed during the research and implementation phases; the next stage is to put those answers into practice.
Click Create your first campaign from the Campaigns tab in your AdWords dashboard to start your campaign if you haven’t already. You can connect with STARLink Global if you want to make sure of a successful PPC campaign.