Recent studies show that the average email open rate across all industries is 21.3%. Accordingly, 8 out of every ten emails you send will never be opened by the intended recipient. This is significant, and if your open email rate is below the industry standard, things could get even worse.
Even if you have 100 subscribers, not all of them will see the content of your email newsletter. Email marketing is still a powerful instrument for generating sales despite these facts. Any efforts to raise your open and click-through rates will favour your earnings. This article will show you how to improve your email open rate.
What is a good email open rate?
A good email open rate should lie between 17 and 28 per cent, depending on your sector. While understanding these figures is a terrific place to start, it’s essential to research averages for your particular business and compare your metrics to those in that sector.
Email design tips to improve your open rates:
Want your email list to read your content more often? Check out the suggestions given below.
- Never buy email addresses
In the early steps of an email marketing newsletter, you want to do whatever it takes to jump-start the campaign and attract attention to your company. Regardless of the options you come across online, you should resist the impulse to buy an email list.
There are a number of options for purchasing an email list, but none will help your campaign. Why? There is no way to know if the owners of these email addresses are interested in what you have to offer because they didn’t expressly consent to receive anything from you. Additionally, a purchased email list violates GDPR. Buying email lists is never a great idea.
- Be consistent with when you send emails
It doesn’t matter if you intend to send an email newsletter once a day, once a week, or once a month, but you must be consistent at the very least. Your email readers may become perplexed or frustrated if you start sending one weekly newsletter, stop for a month, and resume sending one, only to fall off the wheel again.
- Clean your email list regularly
It is essential to constantly review your email list and remove users who are usually “dead weight.” Any subscribers who haven’t opened up a newsletter in the previous few months fall under this category. When users stop opening your emails, this can be a “negative mark” against your email address & cause other inboxes (like Gmail, Hotmail, etc.) for your other subscribers to start email marketing your emails consider spam. Not only will it skew your open rates to show lower, but it will also make your open rates appear higher.
- Try snappy & short subject lines
These days, many of us access our inboxes through mobile devices, and most email apps simply display the first few words of an email subject line. Although there are exceptions to the rule, shorter subject lines generally outperform wordier ones. When writing your subject lines, be as direct and snappy as possible!
- Preview text & avoid spam words in your subject lines
Some words in email subject lines and preview text can cause people’s inbox spam filters to kick off. This implies that your email may end up in the “Promotions” folder or, worse, in the “spam” folder. Try to avoid using commonly used trigger words like “free,” “sale,” “purchase now,” etc.
Instead, get inventive and come up with different ways to express a sense of urgency or to refer to discounts, like “12 hours remaining!” or “Don’t miss out…”
- Speak to your subscribers and ask them questions
People are more likely to open emails when you use hyperbole to address them because it feels more personal. Ask straightforward inquiries in the second person using the pronoun “you.”
For instance, “Would you drop everything to do X?”
- Be suspicious & curious
The most effective email subject lines are frequently those that appear to be difficult to understand or non-specific. The reader becomes interested and is compelled to open the email to see what you are talking about on earth.
For instance, “I can’t stand this.” or “This is your invitation.”
- Remember to include the email preview text!
In people’s inboxes, the email preview text is the brief passage that shows after or below the subject line. Make sure to specifically fill one out for each email since if you don’t, it will automatically display the first few sentences of your email, which occasionally don’t make much sense. Since it’s valuable real estate, giving the subject line more context is an excellent method.
For instance, preview text: “Exclusively for VIPs!
- Remember your best open rate subject lines.
It may require testing because every audience is unique and will react to certain things differently. To properly understand which subject lines are working the best with your particular audience, I’d suggest keeping track of the subject lines you’ve used in a spreadsheet and noting the open rate next to each one.
The term “email open rates” is now familiar to you, and you’ve even compared your company’s open rates to those found generally in your sector. Can you pinpoint any problems preventing you from having a high available rate? Now that you have learned some valuable tips, it’s time to start using them and keep track of your progress. Let’s connect with Star Link Global for more information and services.