Your small company website is fantastic; well done. It is attractive, educational, and jam-packed with valuable information. The sad reality is that your hard work will be for nothing if no one visits your website. So, what is PPC? One of the finest methods for drawing web traffic is pay-per-click marketing. In this article, we explain the PPC jargon and explain why you should utilise it.
What is meant by PPC?
With PPC advertising, you can strategically put online advertisements and only be charged when a visitor clicks on one of them. Instead of drawing visitors naturally, you may use this to buy visits to your website. Your company will pay a certain charge when a user clicks on the advertisement. The cost per click is the name of this charge (CPC).
The CPC might vary significantly; typically, it costs between $1 and $2. While some clicks might cost as little as a few dollars, some can cost as much as $50.
CPM, which stands for cost per 1,000 impressions and only pertains to display and video advertisements, is another important phrase. CPM is based only on impressions, as opposed to CPC, which charges you depending on how frequently the audience clicks your advertisement.
What Is the Process of Pay-Per-Click Marketing?
PPC marketing includes a variety of ad platforms, the most popular of which are Google Ads and Bing Ads. Because it provides access to the greatest audience of prospective clients and consumers. It offers a variety of ways to set up and manage campaigns based on your goals. You will typically find that businesses begin their PPC marketing on Google Ads.
Reasons: Why should you implement PPC?
Suppose you’re considering using PPC as a marketing channel for your company. In that case, you probably want to know what it offers and why you should put your money here rather than elsewhere. Here are some popular justifications for choosing PPC as your advertising channel.
- The targeting is quite precise:
You can choose exactly who sees your adverts based on geography, keywords, hobbies, age, gender, language, and even the type of device being used.
By doing this, you may market your products and services to the individuals who are most likely to be interested in what you have to offer.
Unlike traditional advertising, PPC lets you target a specific client based on your data. You can even change your bids depending on:
- The location
- The time of day
- The type of device being used
Knowing your audience and search habits will help you save money on unnecessary advertising.
2. It enables you to retarget prior visitors:
On average, only two website visitors out of every 100 will really become clients. Therefore, 98% of the first traffic is useless. Retargeting enables marketers to invite site visitors who left without purchasing to return and discover what they’ve been missing.
3. It is inexpensive:
This is so that you only have to pay a fee when your advertisement is clicked. The chances are in your favour when you consider that 46% of clicks on search results pages go to the first three advertising slots. PPC enables your company to rank above organic results at the top of the search results page.
4. It is trackable:
As a result, you can keep an eye on how your advertisements are doing and change them if you see that you aren’t receiving as many hits as you’d like. Additionally, you are constantly aware of which advertisements are genuinely boosting sales and benefiting your company.
You may measure conversions, including order or lead values, on all widely used platforms, including Google Ads and Bing Ads. Additionally, they allow you to monitor the ROI of individual ad groups and keywords and the total account at a detailed level.
This implies that you may successfully utilise data and insights to gradually improve the effectiveness and performance of a campaign to raise the channel’s return on investment.
5. The speed is quick:
Ranking well in organic search results is crucial, but getting there takes time. PPC, though? After posting a new advertisement, you can begin to notice results in a few days, if not hours.
So, give PPC some serious thinking if you want to increase website traffic and sales quickly. The most significant advantage of PPC is that it helps your website acquire the attention it deserves from the individuals who will value it the most.
Once your advertisements are live, you can start showing (and gaining clicks, if the volume is there) reasonably fast, provided you are eligible to participate in the auction, and your offer is high enough.
PPC lets you start seeing results extremely fast compared to other channels like SEO. It is unquestionably one of the reasons why it is so well-liked by marketers.