Your website serves as your digital business place. You want it to be organised, neat, welcoming, and professional-looking, just like your regular place of business. The creation of a small business website is just the start. You will need to provide regular care to your online store if you want it to last.
You must develop the habit of ensuring that your website is performing at peak efficiency if you want it to increase your clients. You don’t have to overhaul your small company website to improve it. In actuality, the most significant changes frequently come in minor changes.
Analyse Your Competitors On Their Seo Strategy
You will need to first study Competitors On Their Seo Strategy before outranking them on their SEO. It would be difficult to outperform them without understanding their approach to SEO.
Partnering with the best SEO agency in the UK for the competitor analysis process will improve the accuracy of your results. Such an agency has the resources needed to help you analyse and understand what your top competitors are doing to rank high on Google SERPs.
So what should you be looking for? In our experience, you should focus on the following;
- The content published on competitor sites.
- Keywords that they rank for.
- The quality of backlinks that their pages have.
I know what you’re thinking: What if you have a lot of sites to go through? Thankfully, there are SEO tools that you can use to quickly perform your competitor analysis.
Remember that even if you choose to carry out the Competitors On Their Seo Strategy analysis process yourself, consulting the best SEO agency in the UK will allow you to better use the results to your advantage.
Integrate Local SEO
Many businesses that struggle with their rankings on Google SERPs have one thing in common: they pay little to no attention to local SEO. So what is Local SEO and should you be concerned?
To put it simply, local SEO increases the search visibility of your brick-and-mortar business. Local SEO differs from regular SEO. It involves claiming a business listing, indexing your website on local listings and allowing user reviews. Improving your local SEO will boost your rank on Google.
If you have no idea how to better run your local SEO, don’t fret. Find an agency that offers affordable digital marketing services in Liverpool UK. Our experts at STARLink Global can do all the heavy lifting for you.
Create Relevant Content
No matter how good your strategy is or how well you have mastered SEO techniques, your content will never rank high on SERPs unless it is relevant and helpful to your audience. It’s just that simple. So when an SEO expert suggests that you can reach the first page of Google by ‘beating the system’, you better run for the hills.
They could be suggesting black-hat SEO methods, and those could get your website blacklisted or banned. The reason Google is the biggest search engine around is that they offer their users the best results. They have spent years making improvements to their systems, making their search algorithm to better understand the intent behind user queries.
Simply put, the fastest way to outrank your competitors on Google is by creating content that is better than anything they have. I know, this might be a tall order, especially if content creation isn’t one of your strong points.
Make use of SEO services in UK if that’s the case. SEO agencies employ experts with the skill and experience required to create high-quality content that is unique to a wide range of businesses, including your own.
Tips to improve small business’ website:
Here, we go over nine techniques to give your small business website a professional and neat appearance.
1. Get a decent domain name for your business website
The leading portal to your website is frequently your domain name, also known as your website address. It must provide a solid first impression for usability and search engine optimisation reasons.
Most customers can recognise a cheap domain name when they see it. Therefore, you should avoid suffixes like biz-name.wordpress.com because they seem like they need to be better. Your email address follows the same rules.
2. Send out clear messaging
many small businesses need to add concise messaging on their websites outlining what they can offer and how they can serve. The key here is to see the world from your client’s perspective. Even if your headers or copy could be more precise, you should alter your language to fit your audience.
3. Employ Consistent visuals on your small business website
Use consistent visuals throughout your site whenever possible. Avoid switching between one photographic style and another. It causes visual confusion and lessens the aesthetic appeal of your website.
If you have the money, hire a professional photographer familiar with branding and ask them to produce images for your website consistently. Use stock photos from websites like Canva or Unsplashed if you’re on a tight budget. Select images that accurately reflect your business and go well together.
4. Simplify your website navigation
You want visitors to your small company website to be able to discover the information they’re searching for as fast and efficiently as possible. In light of this, your navigation must be simple. Your navigation should typically consist of 5-7 top-level categories (such as About Us, Contact, Blog, etc.) that correspond to the information on each following page.
5. Provide a call to action
One of your small company website’s most crucial components is the calls to action. They help in motivating your visitors to take action. For example, you might schedule a free demo, allow people to download information, or encourage them to subscribe to your newsletter. Look over your website and look for a chance to add a targeted call to action that fits your marketing and sales objectives.
6. Update your meta description
It’s great to be visible in search results, but it doesn’t matter if no one visits your website. Usually 160 characters long, your meta description is the text that follows your page title on search engine results pages.
Each page must have an innovative meta description with relevant keywords and an engaging description that will convince visitors to click.
7. Update your business website plugins
You constantly get prompted for upgrades if you utilise plugins and have a WordPress-powered website. Although many updates might not be necessary, they can affect your website’s functioning and security. Even though plugin updates are typically safe, ensure you keep a backup of your website if something goes wrong.
8. Make your company website mobile-friendly
websites today must be accessible on mobile devices. This is especially true for small local businesses because clients might use their smartphones while driving to look up nearby businesses. In search engine results, a website that isn’t optimised for mobile devices may suffer. If you redesign your website, ensure the new layout is “responsive” or flexible enough to work on mobile devices.
9. Use only original material
Plagiarism of content is a standard error made by small businesses. It can take a while to produce unique, high-quality content, so copying it from another website isn’t a shortcut you should take. Google has indicated that it wants each search result to be original. Google will eliminate duplicate or similar content since it will provide a poor user experience. Therefore, if you copy a competitor’s website, your page might not even appear in search results!
Conclusion
An excellent small company website is virtually always a work in progress. You may improve your communication and marketing by developing the habit of making modest, gradual changes. And you’ll be able to adjust based on the shifting needs of your target audience. StarLink Global can help you to improve your business ranking elegantly.