Most of us use “Google” when conducting online searches. Customers and businesses can benefit from this because it gives you a chance to rank your website better by Google Business Listing. Companies can learn how to improve the ranking of their website by using tools like Google Analytics, Google Trends, and Google Search Console.
An additional free tool on this list is Google My Business. Not only is it beneficial to financial advisors, but we also see it as necessary.
Google Business Profile is the new name for Google My Business (GMB). The following article enables you to raise your company’s profile in 2023 and beyond.
>>> Seven Methods to Optimise Your Google My Business Listing
The Google My Business profile is a fantastic online tool for boosting a restaurant’s visibility and enhancing the dining experience for customers. However, more than providing a few pieces of information is required with the abundance of online profiles and businesses. Learn how to optimise your Google profile in 6 easy steps after creating your Google My Business profile.
Add a Business Description in Google Listing
You want people looking for your company or terms linked to it to understand precisely what you have to offer—outlining your goods or services in a business description. This precise summary of your company distinguishes you from rivals and allows you to concentrate on your primary keywords.
For instance, if you managed a family-run Italian restaurant in Takapuna, you could describe it as a “Family-owned Italian bar and restaurant, serving authentic Italian food in Takapuna.”
You can use Google’s writing tips to create a compelling, well-optimised business description. This will enable you to connect with the relevant people and improve their knowledge of your company’s services.
Update your Schedule in Business Profile Listing
Simply put, you want customers to come into your store when you’re open. It’s a significant problem if your Google Business profile indicates that you’re open when you’re closed.
You’ve just given the customer a clear expectation that they can get in touch with you, see you, and purchase from you. If you’re not there for them in that split-second, you’ve alienated them and are no longer in the competition for their business. You can enter holiday hours in advance as well as update the hours at any time.
Communicate Using Google Posts
Internet users can access popular text, video, or photo content with Google Posts. Therefore, sharing information about special discounts, events, or even a menu change is the perfect functionality.
Google Posts are a means for businesses to differentiate themselves from the competition and give customers highly up-to-date ad hoc information. But companies rarely use this feature.
The Google Post has a short broadcast window. It is read very rapidly, similar to a story on Instagram or Facebook. Consequently, the post must be short, to the point, and include a CTA button such as “book now” or “find out more.”
Regularly Submit new Pictures in your Google Business Listings
You must update other images on your Google business listing as frequently as possible. Still, your company logo on your Google business listing should be easily recognisable and never change. According to numerous studies, a restaurant’s click-through and call-through rates increase the more visuals it delivers. Consider restaurant photos as a visual business card that should both inform and attract potential consumers to visit. You can visualise the locations, the environment, and the cuisine offered because of the photos on the Google My Business page. A consistent update demonstrates the professionalism of the catering staff and attests to the establishment’s vibrancy.
Localise your Business Listings at Google
The first time you create a GMB page, Google will prompt you to search for your company. Make sure to claim your company if it is already listed. By doing this, you can avoid duplicating your activities or your locations.
Listing a phone number with a local area code is another option to localise your GMB page. This not only enables GMB to verify your listing, but it also appeals to nearby customers who could be more likely to work with nearby financial advisors.
Lastly, all online platforms should use the same NAP (name, address, and phone) and listing information. This includes your website, social media accounts, and GMB. This is important for GMB and your intended audience.
Consider Utilising the Questions and Answers Feature in your Listings
There’s a reasonable probability that someone else has your question. By turning on the questions and answers on your GMB profile, you can provide customers with the necessary information. It gives additional, detailed information about your product or service that is typically not found anywhere else on your business page. It is another crucial component of developing a solid reputation.
Answering inquiries can highlight your company’s effort to ensure that customers understand your services. You can tell that you care about your customer’s experiences with your company by taking the time to react to their inquiries and reviews. Consistency is crucial because questions that go unanswered might negatively impact your company.
The Google Business Profile lets you present when your leads, prospects, and clients need you the most. Be sure to improve your profile by following the above steps because, like most things, it will only be as excellent as the effort you put into it. Read more articles at StarLink Global for more information.